“Shock and Awesome: The Science behind Why Surprise Rewards Work and Who Is Using Them” in COLLOQUY 

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March 25, 2014 - Philadelphia, PA

Excerpted from an article by Caitlin Whitehurst

In 2000 Neil Gussman was making frequent business trips to Asia. He was flying with Cathay Pacific, a partner to American Airlines, and was enjoying business class tickets courtesy of his employer.

“One day I got a blue slip in the mail that entitled me to a class upgrade on any trip on any partner airline,” recalls Gussman, who is a strategic communications manager for the Chemical Heritage Foundation, a non-profit focused on the history of sciences. Read More.

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