Dow Partners with Chemical Heritage Foundation to Sponsor It’s Elemental Video Competition

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November 9, 2010 - Philadelphia

Eleven High School Science Departments to Earn $5,000 Grants Through Online Video Contest in Celebration of the International Year of Chemistry

MIDLAND, Mich. & PHILADELPHIA----Today, the Dow Chemical Company (NYSE:DOW) announced co-sponsorship of It's Elemental, an online video contest hosted by the Chemical Heritage Foundation (CHF) as part of outreach efforts focused on science education. The competition encourages U.S. high school students to develop 3-to-5-minute videos exploring an element in the periodic table. 

Dow has partnered with the Chemical Heritage Foundation as part of its commitment to the United Nations-designated International Year of Chemistry, a year-long global celebration in 2011 of achievements in chemistry, education, and international collaboration. The mission of It’s Elemental is to ignite student collaboration and innovation by showcasing creative exploration of the elements through a national video competition..

“Dow is committed to driving innovation and shaping the future of science,” said Andrew Liveris, Dow’s chairman and chief executive officer. “Creative programs like It’s Elemental help teachers spark interest in the next generation of innovators. As the first global sponsor of the International Year of Chemistry, Dow is proud to support educational initiatives that encourage young people to explore the science of chemistry.”

Winners will be chosen by a distinguished group of judges, including renowned chemical-industry leaders, journalists and Nobel prize-winning scientists. Submissions will be evaluated based on the depth and quality of scientific information, integration with social and historical context, and overall artistry and production quality.

Dow-sponsored grants in the amount of $5,000 will be awarded to the science departments of the top 11 submissions, including a People’s Pick category winner chosen by visitors to the contest Web site. Two Grand Prize winners will be invited to attend CHF’s annual Heritage Day celebration in Philadelphia, meet the judges. and showcase their videos during a special ceremony.

“Though school science programs may be restricted by funding, the curiosity and enthusiasm of our youth is limitless,” said Thomas R. Tritton, president and CEO of CHF. “It’s Elemental has already received more than 1,400 entries since the contest opened in September. This kind of support from industry leaders like Dow further incentivizes teachers and students across America to explore the world of chemistry.”

Videos must be submitted by January 7, 2011, by midnight EST. Additional information about It’s Elemental and entry guidelines can be found at

About Dow

Dow combines the power of science and technology with the “Human Element” to passionately innovate what is essential to human progress. The company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems, such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. 

Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences, and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high-growth sectors such as electronics, water, energy, coatings and agriculture. 

In 2009, Dow had annual sales of $45 billion and employed approximately 52,000 people worldwide. The company's more than 5,000 products are manufactured at 214 sites in 37 countries across the globe. References to "Dow" or the "company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at

About the Chemical Heritage Foundation

The Chemical Heritage Foundation (CHF) fosters an understanding of chemistry’s impact on society. An independent nonprofit organization, we strive to:

  • Inspire a passion for chemistry;
  • Highlight chemistry’s role in meeting current social challenges; and
  • Preserve the story of chemistry and its technologies and industries across centuries.

CHF maintains major collections of instruments, fine art, photographs, papers, and books. We host conferences and lectures, support research, offer fellowships, and produce educational materials. Our museum and public programs explore subjects ranging from alchemy to nanotechnology.

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