Co-Innovation of Materials, Standards, and Markets: BASF’S Development of Ecoflex
by Arthur Daemmrich | View • Download • Purchase
Product innovation in the chemicals sector today requires not just scientific and technological advances but also compliance with standards and regulations, along with marketing to sophisticated intermediate firms and end users.
Yet the very novelty of new materials often means that product standards, health and safety regulations, and consumer markets are underdeveloped or absent. For new materials that offer environmental advantages over existing products, a lack of widely accepted product standards can doom market introductions.
This report presents a case study of Ecoflex, a biodegradable polymer manufactured by the German chemical company BASF.