Pan Am Blue and Powder Room Pink: How Chemistry Created Vintage Modern

Cover image from Regina Lee Blaszczyk’s The Color Revolution.

Date: October 11, 2012
Time: 6:00 p.m.

315 Chestnut Street
Philadelphia, PA 19106

Event Type: Open to the Public
Fee: Free
RSVP Online: Online registration is now closed.

Award-winning design historian Regina Lee Blaszczyk will share research from her new book, The Color Revolution, which the New York Times recently praised for its exploration of the “scientific ingenuity, entrepreneurial verve, and seductive colors” that revolutionized the dye industry from the mid-1800s through the mid-20th century. The Atlantic termed the book “fascinating” in its depiction of the “unheralded ‘color engineers’” who collaborated with designers to create the color palettes and chic modern style recently revived by TV shows like Mad Men and Pan Am. A book signing will follow. 

Coming in person? Register using the link above.

Watching remotely? Visit at 6:00 p.m. to view the live webcast. 


This program is presented as part of the 2012 DesignPhiladelphia Festival, in partnership with the University of the Arts. The 8th annual citywide celebration of all things design will run for five days from October 10 to 14 in unique venues and spaces throughout the city.


About the Speaker

Regina Lee Blaszczyk is an award-winning author and consultant who writes on business, culture, and the economy. She has published extensively on corporations, marketing, innovation, design, and fashion. Her interests extend into history and art history, visual and material-culture studies, anthropology, and the sociology of culture. Her work is designed to reach both the general public and scholarly audiences, with particular emphasis on adult audiences and lifelong learners.

Blaszczyk launched her career as a cultural-history curator at the Smithsonian Institution, served time as an American-studies professor at Boston University, and worked in senior management at the Chemical Heritage Foundation. Since 2005 she has been a full-time researcher and writer. She is affiliated with the University of Pennsylvania’s Department of the History and Sociology of Science.


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